1. Useability vs Aesthetics
Asthetics
factors: To match the theme of “help wanted!”, consider using logo and aesthetics
that shows or convey the Geneva Red
Cross or equivalent. First impression counts, especially elements of urgency to
complete the feel (timer!)
Scream
slogan like “Help me!!! By nnn date, time or else I die!” Be cheekiness does
help get attention and users!
Useability: Let elements of creative difference from the
average Joe’s help wanted site. Novel functionality such as activating a time countdown
and while value reward diminishes is one
example (inversely proportional) to the help wanted.
2. Number of
options/ freedom given to user when posting a need.
It depends
on product positioning of website Get Help! Now it is “free for all”, no
catogerisation, that is too broad. If site is designed for IT project related
urgency or emergency, then option is
really having tools to assist help needed user to filter out unnecessary info. Value
add to users, helping them to keep it short and sweet.
3. Cycle of
interaction & incentives ( Are the elements of the app engaging?)
Cycle of
interaction is probably already minimalist, and thought through. With regards
to incentives, what is important is before incentive. Could site have been more
engaging if app owners /moderators are seen to be expert in one domain, when
setting out this Get Help – Credibility of site is important to attract users
and helpers, the draw of networking of like minded ones. Of course incentives
are nice, but many who seek to help gained in intangible terms, that is an
important lure – seen as experts or become better (knowledge, pedadogy) by
helping others.
During the
workshop, it was interesting to learn from Su Yuen that Kisses reward makes
helpers happier than points! Talking about
emotional draw, what an insight!
Consider these.
- Clear product differentiation, positioning.
- Tools and aesthetics that amplify Help Needed URGENTLY!
- Be in the domain of expert of Help so that articles can be written by site owners while helping others and roping other into helper.
- Product differentiation options: Tech Startup,
- Incorporate a web personality: example, Light and hearty and/or cheecky? "Help for Programming Guru and Goondoo!" Slogan: Hey, the world won't collapsed even if no hero comes to your rescue.
- Tools and aesthetics that amplify Help Needed URGENTLY!
- Be in the domain of expert of Help so that articles can be written by site owners while helping others and roping other into helper.
- Product differentiation options: Tech Startup,
- Incorporate a web personality: example, Light and hearty and/or cheecky? "Help for Programming Guru and Goondoo!" Slogan: Hey, the world won't collapsed even if no hero comes to your rescue.
I am running out of ideas and I have still another case study to write - writer's BLOCK! OH...... HELP!!!!!
Psst, anybody reading, anyone out there?! Can help finish writing my other Case Study II (not difficult one......good rewards assured. don't let prof knows; psst, Su Yuen, can re-activate your site, may be able to get some help? pleezzzzeeee.... : (
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